Nespresso
Art Direction, Brand Identity, Social Media Strategy
Role: Designer @ nmbl
Collaborators: Joyce Yu, Madison Hubbard,
Rachel D'Alfonso, Cristiana Neves
While at nmbl, I collaborated with creative directors to expand Nespresso's reach on several platforms and strengthen its sustainable brand mission. This involved concepting and executing longevous brand templates, compelling brand moments, and impactful marketing communications totaling to 2,300 digital and print assets within a year.
The social visual identity and strategy focuses on content series such as recipes and elevated at-home coffee nooks. It features a modular design inspired by letter board coffee menus, and elegant yet inviting tones. We also art directed a library of authentic-feeling product stills, videos, and social-first moments in collaboration with content creators.
