STELLA FILIPOV is a Bulgarian-American designer and art director based in sunny Los Angeles.

She explores visual culture through cross-medium practice and research. She has an affinity for work that intersects storytelling, culture, and digital media.



Nespresso Pop
Blue Bottle NOLA
PER—Fostering Curiosity
Samra by The Weeknd
Idealism
First Sip by Bon Appétit
Nestlé Health Science
Zephyrus Festival
American Ballet Theatre
Central Park Zoo
Flower Power Problem
Pavé & Co
Spinnaker Media



WORK
RESEARCH
PLAY
ABOUT

Pavé & Co
Brand Identity, UI/UX Design, Packaging Design

Role: Designer @ Sage Creative Co
Supervisor: Sianne Chong
Pavé & Co is a luxury interior design gallery for custom home builders, designers, and architects. The goal was to elevate the brand for future growth, while embodying its three-generation family history in the industry.

The identity features classic typography, timeless hues, and sleek layouts. Each aspect of the design speaks to the clientele and luxurious client experiences that Pavé & Co cultivates. The in-person gallery space is the highlight of brand interaction, and the website effectively drives potential customers to inquire or visit the showroom.

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