Nespresso × Condé Nast’s Bon Appétit
Campaign Identity, Social Media
Role: Senior Designer @ nmbl
Collaborators: Joyce Yu, Guilherme Claudino,
Ad Mora, Ivory Ward, Eric Sherman
Read more about the series and watch here
The First Sip is a six-part video series created by Bon Appétit and Nespresso, pairing chef-curated iced coffee recipes with breakfast items. Featuring creators like Christina Tosi and Andy Baraghani, the series highlights refreshing, elevated morning rituals using Nespresso Vertuo capsules—ranging from NOLA-style lattes to iced mocha creations.
New Yorkers were invited to experience the limited-time recipes in person at participating bakeries, bridging the gap between content and real-world activation. Complementary social media content extended the series, giving each pairing its moment while bringing the experience to audiences at home.