STELLA FILIPOV is a Bulgarian-American designer and art director based in sunny Los Angeles.

She explores visual culture through cross-medium practice and research. She has an affinity for work that intersects storytelling, culture, and digital media.



Nespresso Pop
Blue Bottle NOLA
PER—Fostering Curiosity
Samra by The Weeknd
Idealism
First Sip by Bon Appétit
Nestlé Health Science
Zephyrus Festival
American Ballet Theatre
Central Park Zoo
Flower Power Problem
Pavé & Co
Spinnaker Media



WORK
RESEARCH
PLAY
ABOUT

Samra Origins by The Weeknd
Social Media, Print Design

Role: Designer @ nmbl
Collaborators: Guilherme Claudino, Cristiana Neves,
Ad Mora, Ivory Ward, Eric Sherman
Samra Origins is a specialty coffee brand and collaborative line created by Abel “The Weeknd” Tesfaye in partnership with Nespresso. It celebrates Ethiopian culture and coffee excellence, and pays homage to his mother, Samra.

Bringing the collaboration to life included supporting an in-person experience, “The Samra Vinyl Café” in the SoHo flagship boutique, which invited people to taste the limited-edition coffees while listening to music curated by The Weeknd. Print and visual assets were created for both the event and promotion on social media channels. Drawing from the intersection between coffee and music, the design involved radial elements and sensorial clips.

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