STELLA FILIPOV is a Bulgarian-American designer and art director based in sunny Los Angeles.

She explores visual culture through cross-medium practice and research. She has an affinity for work that intersects storytelling, culture, and digital media.



Nespresso Pop
Blue Bottle NOLA
PER—Fostering Curiosity
Samra by The Weeknd
Idealism
First Sip by Bon Appétit
Nestlé Health Science
Zephyrus Festival
American Ballet Theatre
Central Park Zoo
Flower Power Problem
Pavé & Co
Spinnaker Media



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Zephyrus Balloon Festival
Brand Identity, Motion Graphics, Print Design

Role: Design & Concept
Collaborators: Martha Fierro, Vidhi Patel, Alison Blake, Hyunji Jun
Zephyrus [the Greek god of the gentle west wind] is a Greece-based balloon festival that invites all to a weekend of food, music, and celebration.

The brand identity connects the feeling of floating in open air with Swiss Style inspiration by employing, yet challenging, a grid system. The bright color palette embodies the delightful, colorful design of hot air balloons.

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