STELLA FILIPOV is a Bulgarian-American designer and art director based in sunny Los Angeles.

She explores visual culture through cross-medium practice and research. She has an affinity for work that intersects storytelling, culture, and digital media.



Nespresso Pop
Blue Bottle NOLA
PER—Fostering Curiosity
Samra by The Weeknd
Idealism
First Sip by Bon Appétit
Nestlé Health Science
Zephyrus Festival
American Ballet Theatre
Central Park Zoo
Flower Power Problem
Pavé & Co
Spinnaker Media



WORK
RESEARCH
PLAY
ABOUT

Idealism Album Packaging
Packaging, Print Design

Role: Design & Concept
Supervisors: Justin Colt & Jose Fresneda
The aim was to redesign album packaging for ambient and lofi musician, Idealism, drawing from gothic art influence. Ambient music is atmospheric, vague, and full of feeling, while the gothic style involved intricate manuscript typography and rigid symmetrical forms.

Idealism named his third album hiraeth—an untranslatable Welsh word loosely meaning homesickness for a home to which you cannot return, a home which maybe never was. This idea was woven with the gothic push and pull of classic and contemporary. A muted gradient contrasts with stark blackletter typography. Fine lines and symmetry mimic gothic-style architecture.

Email    ◒   LinkedIn