STELLA FILIPOV is a Bulgarian-American designer and art director based in sunny Los Angeles.

She explores visual culture through cross-medium practice and research. She has an affinity for work that intersects storytelling, culture, and digital media.



Nespresso Pop
Blue Bottle NOLA
PER—Fostering Curiosity
Samra by The Weeknd
Idealism
First Sip by Bon Appétit
Nestlé Health Science
Zephyrus Festival
American Ballet Theatre
Central Park Zoo
Flower Power Problem
Pavé & Co
Spinnaker Media



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The Flower Power Problem
Social Campaign & Identity, Print Design

Role: Design, Concept & Strategy
Supervisor: Steven Heller
Since flowers are not edible crops, many are unaware of the damaging effects of the flower industry on the environment, as well as their exemption from pesticide regulations. This campaign aims to educate and encourage consumers to purchase locally-grown flowers.

Bold, fluid typography and illustration come together to express the beauty of nature and strike a chord with the viewer to protect it. The campaign design is organic and approachable, engaging a Gen Z and Millennial target audience and motivating more sustainable daily practices.

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