STELLA FILIPOV is a Bulgarian-American designer and art director based in sunny Los Angeles.

She explores visual culture through cross-medium practice and research. She has an affinity for work that intersects storytelling, culture, and digital media.



Nespresso Pop
Blue Bottle NOLA
PER—Fostering Curiosity
Samra by The Weeknd
Idealism
First Sip by Bon Appétit
Nestlé Health Science
Zephyrus Festival
American Ballet Theatre
Central Park Zoo
Flower Power Problem
Pavé & Co
Spinnaker Media



WORK
RESEARCH
PLAY
ABOUT

PER—Fostering Curiosity
Thesis Venture, Branding, UI/UX

Advisors: Steven Heller, Lita Talarico, Lauren Cantor

Watch the talk here
Read the case study here
Milton Glaser once said, “We are all born with genius. But what happens in life is that we stop listening to our inner voices.” The crux of this venture involves listening to those voices and cultivating our lifelong curiosity. PER is a multimedia publication that curates diverse interdisciplinary voices and allows the user to access content crossing any two disciplines they choose.

The name "PER" itself denotes "by means of," and serves as an abbreviation of the word “perspective." The visual branding incorporates carefully selected colors driven by psychology. The overall look and feel of the platform marries free artistic expression with logicality of academic sources.

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